• Direct all media enquiries to the designated company spokesperson without comment
• Follow the site crisis communication plan immediately after a serious incident
• Ensure families of injured or deceased persons are notified before any public statement
• Cooperate with HSE and emergency services regarding information release and media cordons
• Brief all workers that media enquiries must be referred to the spokesperson only
• Prepare a factual holding statement that expresses concern without admitting fault
• Record the names and outlets of any journalists who contact site personnel
• Secure the incident scene to prevent unauthorised photography or filming by media
• Review all communications with legal counsel before issuing formal public statements
• Remind workers that social media posts about the incident may have legal consequences

• DON'T speak to journalists or media representatives unless you are the authorised spokesperson
• DON'T post photographs, videos, or comments about the incident on social media
• DON'T speculate about the cause of the incident to colleagues, media, or the public
• DON'T allow media access to the incident scene or any restricted area of the site
• DON'T issue public statements before families of those affected have been notified
• DON'T admit liability or blame individuals in any post-incident communication
• DON'T ignore media enquiries — redirect them promptly to the designated spokesperson
• DON'T share investigation findings or internal reports with anyone outside the company
• DON'T respond to social media speculation or rumours about the incident publicly
• DON'T delete social media posts after the fact — this may be treated as destroying evidence

See also: Accident and Incident Reporting (RIDDOR) | Incident Investigation Process